The Marine Conservation Initiative is focused on British Columbia, the U.S. West Coast and New England for their significant ecosystem goods and services, including important fisheries, momentum to pursue innovative solutions, and potential to serve as models for sustainable ocean management. The Foundation does not expect to concentrate significant resources on marine conservation outside of these focus areas.
The Initiative uses a set of performance indicators to track annual progress toward a defined set of objectives. Each strategy has a set of outcomes associated with it and the effectiveness of each strategy is evaluated on an ongoing basis. Emphasis among strategies and geographies is assessed and changes are made as appropriate, in response to the results of our ongoing evaluation.
It is unusual for us to make a grant of less than $50,000 or more than $1 million annually. The time frames for individual grants are generally from one to three years. Typically projects longer than three years are not funded due primarily to the difficulty of predicting outcomes beyond this time frame; however, the Foundation considers grantees on a case-by-case basis to determine a realistic assessment of the time and resources it will take to achieve the desired results.
The success of the Marine Conservation Initiative is determined by management uptake performance measures (e.g., implementation and enforcement of management plans and level of bycatch and discards) and ecological performance measures (e.g., relative abundance and diversity of important species, habitat diversity and complexity) in each of the three targeted geographies.