The Rainforest Foundation was founded with a radically new idea:
“What if indigenous people of the rainforest – those intimately connected to their ancestral lands – had the legal right to protect the forests we all depend on?”
At the time, environmental organizations didn’t focus on Human Rights. In fact, people were frequently seen as part of the problem. But Sting and Trudie Styler listened to the Kayapo, an Indigenous community living deep in the Brazilian Amazon and decided to put their might behind the Indigenous defenders that were fighting to protect their rainforest lands just as they always had.
The latest satellite images and drone footage prove this wasn’t just ethical, it was by far the best strategy. Today, we know that rainforests protected by Indigenous communities have the lower rates of deforestation than any other forest in the world including national parks, nature preserves, government land, and private sanctuaries.
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