FishChoice, based in Fort Collins, Colorado, was founded in 2008 and provides science-based, sustainable seafood information, recommendations and certified products for the food service industry. FishChoice.com—the organization’s website targeting the U.S. and Canadian supply chain—was launched in 2009 to provide aggregated seafood sustainability information, combined with a directory of associated sustainable seafood products.
FishChoice collaborates with environmental organizations and leaders in the seafood industry, including Seafood Watch Program at the Monterey Bay Aquarium, Blue Ocean Institute, SeaChoice, Ocean Wise, New England Aquarium, FishWise, the Marine Stewardship Council, Food Alliance and NOAA Fisheries' FishWatch Program. With these collaborations the organization creates tools and builds relationships to make the commercial procurement of sustainable seafood products easier, and aims to expand the outreach and effectiveness of the sustainable seafood movement.
FishChoice’s sustainable seafood directory contains upwards of 4,000 product listings from more than 450 suppliers across broad range of wild and farmed finfish species. The directory is used by over 3,500 professionals in the seafood industry. The organization also provides industry resources such as seafood updates, event information and a seafood glossary.
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